| READINGS | ||||
Graphic 
Online |
Chapter | 5th Ed. Pages | 4th Ed. Pages | Have Read By |
|---|---|---|---|---|
| TL: Historical Timeline | TL1-T19 | Tl1-TL19 | Class02: 1/30 | |
| CH01: Introduction | 1-18 | 1-14 | Class02: 1/30 | |
| CH02: Graphic Design: The Basics | 19-43 | 15-42 | Class03: 2/4 | |
| CH03: Typography | 44-72 | 43-66 | Class05: 2/11 | |
| CH04: The Design Process | 73-96 | 67-76 | Class10: 3/4 | |
| CH05: Creativity & Concept Generation | 97-113 | 77-104 | Class10: 3/4 | |
| CH06: Visualization & Color | 114-142 | 105-130 | Class12: 3/11 | |
| CH07: Composition | 143-170 | 131-164 | Class12: 3/11 | |
| CH08: Proportional Systems & The Grid | 171-187 | (in CH06) | Class12: 3/11 | |
| CH09: Posters | 188-212 | 165-188 | Class14: 3/18 | |
| CH10: Book Cover Design | 213-239 | 189-216 | Class20: 4/15 | |
| CH11: Branding & Visual Identity | 240-284 | 217-276 | Class23: 4/24 | |
| CH12: Advertising | 285-325 | 325-363 | Class25: 5/1 | |
| CH13: Interactive Design & Motion Graphics | 326-374 | 365-398 | Class27: 5/8 | |
CLASSES
Class One 
Monday, January 28th
- Introductions, administration & Some history
- Bureaucracy
- Syllabus Review
- Sketchbooks, & Materials
- A history of Visual Communication Timeline
- Graphic Design Disciplines
- START PROJECT 1: Design History Research (spec)
- ACQUIRE BY NEXT CLASS: Sketchbook for semester by next meeting
- ACQUIRE BY NEXT CLASS: Graphic Design Solutions Textbook
- READ BY NEXT CLASS: Historical Timeline & Chapter 1 by next class
Class Two
Wednesday, January 30th
- Historical Timeline Continued
- Graphic Design In Our Current World
- Working In Graphic Design
- READ BY NEXT CLASS: Chapter 2
- START:Project 1: Designer Report(spec)
Class Three
Monday, February 4th
- Working in Graphic Design
- Elements Of Design
- Point
- Line
- Plane
- START:Exercise 1: Point, Line, Plane (spec)
Class Four
Wednesday, February 6th
- Properties of Design I
- Shape
- Color
- DUE: Exercise 1: Point, Line, Plane
- DUE: Project 1: Design History Research
Class Five
Monday, February 11th
- Properties of Design II
- Texture
- Pattern
- The Principles of Design II
- Rhythm & Balance
- Figure & Ground
- Framing
- Visual Hierarchy
- Layers
- Transparency
- Unity
- READ BY NEXT CLASS: Chapter 3
- START: Exercise 2: Rhythm & Balance (spec)
Class Six
Wednesday, February 13th
- Design Principles III
- DUE: Exercise 2: Rhythm & Balance
- START: Exercise 3: Visual Hierarchy (spec)
Class Seven
Wednesday, February 20th
- Typography I
- History
- Elements Of Type
- Types Of Type
- Type Measurement
- Type Anatomy
- Type Classifications
- Designing With Type
- START: Exercise 4: Design Your Name (spec)
Class Eight
Monday, February 25th
- Typography II
- Designing with Type
- Type as Shape
- Work in class on Exercise04: Design Your Name
- READ BY NEXT CLASS: Chapters 4 & 5 (CH4 in 4th edition, The Design Process, & Creativity & Concept Generation)
Class Ten
Monday, March 4th
- The Design Process I
- Phase 1: Orientation
- Phase 2: Analysis
- Phase 3: Conception
- DUE: Exercise 4: Design Your Name
- START: Exercise 5: Visual Brief (spec)
Class Eleven
Wednesday, March 6th
- The Design Process II
- Phase 4: Design
- Phase 5: Implementation
- READ BY NEXT CLASS: Chapters 6, 7 and 8 by next class (chapters 5 and 6 in 4th edition)
Class Twelve
Monday, March 11th
- Visualization I
- Image Classifications & Depictions
- About Signs & Symbols
- Use of Sign and Symbols
- Icon Design
- Media, Methods, & Visualization
- Drawing for Designers & Graphic Interpretations
- DUE: Exercise 5: Visual Brief
- START: Exercise 6: (spec)
Class Thirteen
Wednesday, March 13th
- Visualization II
- Creating, Selecting and Manipulating Images
- Drawing for Designers & Graphic Interpretations
- Presentation: Margins, Rules, Borders, Cropping & Bleeds
- Visualization III: Using Color
-
- Relationships on the Pigment Color Wheel
- Color Temperature
- Color Schemes
- Digital vs. Printed Color
- READ BY NEXT CLASS: Chapters 7 & 8 (CH6 in 4th edition)
Class Fourteen
Monday, March 18th
- Composition
- The Illusion of Depth
- Differentiation Through Grouping
- The Compositional Process
- READ BY NEXT CLASS: Chapter 9 (CH7 in 4th edition)
- START: Project 2: Posters (spec)
- DUE: Exercise 6: Drawing for Designers
Class Fifteen
Wednesday, March 20th
- Catch Up On Exercises Day
- READ BY NEXT CLASS: Chapter 9 (CH7 in 4th edition)
Class Sixteen
Monday, March 25th
- Posters
- Why We Love Posters
- The Purpose of Posters
- Posters in Context
Spring Break
Monday April 1st & Wednesday April 5th
- Spring Break, no class
Class Nineteen
Wednesday, April 10th
- All Lab Time
- READ BY NEXT CLASS: Chapter 10 (CH8 in 4th edition)
Class Twenty
Monday, April 15th
- Lecture: Understanding Comics & Scott McCloud
- Work in class on Poster Project
- START (thinking about): Project 3: Book Covers (spec)
Class Twenty-one
Wednesday, April 17th
- DUE: Project 2: Posters
- Crit Posters
- START: Project 3: Book Covers (spec)
Class Twenty-two
Monday, April 22nd
- About Roughs
- Compositional Modes For Book Covers
- Approximate Symmetry
- Modular Grid
- Major Focal Points
- Parallel or Corresponding Movements
- Rhythm, Pattern, Color
- Divisions
- Transparency
- Canvas of Interesting Juxtapositions
- Corner to Corner
- Open Space
- Illusion of Space or Movement
- Rule of Thirds
- Inspiration: Chip Kidd II
- READ BY NEXT CLASS: Chapter 10 Book Cover Design
Class Twenty-four
Monday, April 29th
- Book Covers
- Work in Class
- READ BY NEXT CLASS: Chapter 12 (CH13 in 4th edition)
Class Twenty-five
Wednesday, May 1st
- The Process of Designing A Book Cover
- Cover Design Checklist
- DUE: Project 3: Book Covers
- START: Project 4: Logo (spec)