Case Study: Paula Scher

Paul Scher

Artist Series video
by David Carson

Bio

Clients include:

Design Roots

Ms. Scher knows her design history, and frequently mines it for inspiration

Futurists & Dada

Futurist Poster

Poster for CBS Records (1979)
"For this poster, I organized wood type at angles and tangents in a Russian Constructivist manner and had it printed on kraft paper."
—Scher

Swiss Mid-Century Design

Swiss Poster (Herber Matter)

Swatch Swiss Watch Campaign (1984)
"This poster was a visual joke -a parody of a famous poster by Herbert Matter."
—Scher

The Public Theater: Wood Type Posters

Wooden Type Poster

The Public Theater (1994)
"We made 'PUBLIC' big so that people would know they were going to the Public. The theaters within the organization had to be sub-branded. We made a round 'stamp for each theater that goes with the word 'PUBLIC.'"
—Scher

The Public Theater: Contructivism

Russian Constructivist Posters

The Diva is Dismissed (1994)

Him (1995)

The Public Theater: Art Deco

Art Deco Posters

Dancing on Her Knees (1996)

The Public Theater: Bring In 'Da Noise Bring In 'Da Funk