We have 30 on the role. Be nice and I might add you ;^) - see me after class
Sign in at break and give me your email. I'll give you an add number as soon as possible
Please check that your machines are operational and let me know if they aren't.
You must have access to this web site to take this class.
Very important! Our main line of communication! DVC uses Microsoft Outlook through its InSite portal. If you don't go there on a regular basis to check your messages, use the forwarding feature to forward your emails to an account you do check regularily
Sketchbooks with spiral binding, medium weight pages (60lb+), are a good choice, are easier to add papers to, and easier to keep open when working in it. Also handy for scanning. Choose the size that you can carry and will use. Get a 8x10, 8 1/2 x 11, or 9 x 12 size. The smaller sizes are easier to scan, but get what you're comfortable with. NOTHING UNDER 8X10! Minimum size, though, is 8x10 . A few of the many possible good choices:
Whatever drawing media you're comfortable with. Personally, I like a medium point black felt tip and a 2b graphite pencil, but I know lots of designers who are happy with a Bic ballpoint pen.
However, don't use a standard #2 pencil! Get something that makes a darker mark. Be bold! Think dark!
Graphic Design is a form of visual communication used to convey a message or information to an audience. It is a visual representation of an idea relying on the creation, selection, and organization of visual elements.
Design is the Intermediary between information and understanding
Richard Grefe, exec director, AIGA
( American Institute of Graphic Arts)
Let's break that down...
This timeline is about design in the modern era, from the late 19th century forward. We could go back further, like to the Chauvet Cave paintings in France (35,000 BC)...
...but that’s more like an Art History class. Let's start with what's generally considered (in Design and Art) to be the "Modern Era":
Industrialization and mechanization transform design
Japanese woodcut prints make their mark
Color lithography advances to make large colorful posters possible
1870’s-1890’s The Arts & Crafts Movement
1890 Art Nouveau movement begins
1891 Toulouse-Lautrec’s first poster
1893 Coca Cola registered as a Trademark
1898 Slogan created for the National Biscuit Co. (now Nabisco): “Lest you forget, we say it yet, Uneeda Biscuit”
Revolutions in fine arts profoundly influence design
Emphasis is placed on relationship between form and function
French Cubism
Francis Picbia, Danse de Saint-Guy, 1919 French Dada
French Surrealism
Italian Futurism, complete with a Manifesto
Russian Constructivism
Weimar Republic (Germany, 1919-1913) Bauhaus, the most influential design school ever
1927 Futura typeface introduced
1935 WPA (Works Progress Administration) hires designers and artists for national infrastructure projects
1937 Picasso's Guernica
1939 Illustrated album cover invented by Alex Steinweiss at Columbia Records
1937 Constructivist Poster
1938 Harper’s Bazaar Cover
1941 Walter Landor and Associates established in San Francisco
1949 Palatino font designed by Hermann Zapf
Advertisement: Women in War Jobs – Rosie The Riveter, 9142,1945, J. Howard
Poster: Deutschland Uber Alles, John Heartfield
New York becomes the center of the art world with Abstract Expressionism
Swiss design (aka International Typographic Style) becomes the dominant design form, with an emphasis on clear communication and grid construction
Saul Bass does his movie titles. He designs the first unified design program for a film, The Man With The Golden Arm.
Doyle Dane Bernbach (DDB) creates a revolution in American advertising. They are basically the model for Mad Men
Visual Identity becomes a major force in corporations
Pop Art ascends over Abstract Expressionism
Corporate Identity modernization still a strong trend
Push Pin Studios in NY rises
Haight-Ashbury Poster Designers in San Francisco
The great Herb Lubalin, typographer extraordinaire, is at the height of his career.
End of Modernism, beginning of Post-Modernism
1975 Milton Glaser designs I Heart NY symbol
1975 AIGA Symbols Signs
1980 IBM launches personal computer
1982 MTV logo
1984 Apple Macintosh “1984” TV ad
1988 David Carson designs “Beach Culture” magazine
1988 Damian Hirst and the Young British Artists show of 1988 change the world of modern art
1994 Advertising Campaign: Got Milk
Stefan Sagmeister, Poster: Lou Reed, 1996
Paula Scher, Visual Identity: Public Theater, 1994-96
Technology and new platforms continue to reshape design
Poster: I Love NY More Than Ever!, 2001, Milton Glaser
Poster: Privacy from The Social Justice Series, 2008, Luba Lukova
Poster: Hope, Shepard Fairey, 2008
Here's a list of descriptive verbs:
We don’t have to go to a museum or gallery to see graphic design—it surrounds us. Everything from a website to a poster to a mobile advertisement is visual communication—ideas, messages, and information conveyed through visual form aimed at a mass audience.
Graphic design and advertising are both communication design disciplines and are integral parts of contemporary popular visual culture.
Graphic designers solve a wide range of visual communication problems working with a variety of clients – from a nonprofit organization attempting to reach families in need, to a brand promoting a new product, to a corporation that wants to go green (or convince you that they are).
Graphic design is categorized into disciples and formats. Some formats, such as posters and websites, cross multiple disciplines.
Involves the creation of systematic visual and verbal programs intended to establish a consistent visual appearance and personality for a brand or group
Involves design formats used to help corporations communicate both internally and externally. Emphasis is on maintaining a consistent corporate voice through all collateral (things like brochures, ads, web sites). Includes things like:
Involves the design of editorial content for print or screen; AKA publication design
Involves promotion, information, or identity design in constructed or natural environments and defining and marking interior and exterior commercial, educational, cultural, residential, and natural environments.
Covers a range of projects for designer's self-initiated projects to collaborations with dancer, fine artist, musicians, and writers.
A hand-made unique image that accompanies or complements printed or digital media. It clarifies, illuminates, or demonstrates the message of the text.
A highly specialized area of design that involves making large amounts of complex information clear and accessible to audiences of one to several hundred thousand.
Graphic design and advertising for screen-based media, including web, mobile apps, tablets, kiosks, digital public screens, social media, DVD menus, etc.
Screen-based communication design that moves, including film title design, TV graphics design, feature film and video openers, feature film end titling, e-mail videos, mobile motion graphics, motion for video-sharing platforms, and promotional motion presentations for any screen.
• involve generating and creating specific visual and verbal messages constructed to inform, persuade, promote, provoke, or motivate people on behalf of a brand or group. This is what Mad Men was all about.
The main places of employment for a communication design professional are:
Get the textbook
.jpg)
FLYING+OVER+THE+COLISEUM+IN+A+SPIRAL+1930.jpg)
/cdn.vox-cdn.com/uploads/chorus_image/image/57322995/escola_bauhaus.0.0.jpg)
