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Ability to create and develop visual response to communication problems, including understanding of hierarchy, typography, aesthetics, composition and construction of meaningful images |
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Ability to solve communication problems including identifying the problem, researching, analysis, solution generating, prototyping, user testing and outcome evaluation |
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Broad understanding of issues related to the cognitive, social, cultural, technological and economic contexts for design |
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Ability to respond to audience contexts recognizing physical, cognitive, cultural and social human factors that shape design decisions |
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Understanding of and ability to utilize tools and technology |
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Ability to be flexible, nimble and dynamic in practice |
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Management and communication skills necessary to function productively in large interdisciplinary teams and “flat” organizational structures |
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Understanding of how systems behave and aspects that contribute to sustainable products, strategies and practices |
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Ability to construct verbal arguments for solutions that address diverse users/audiences; lifespan issues; and business/organizational operations |
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Ability to work in a global environment with understanding of cultural preservation |
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Ability to collaborate productively in large interdisciplinary teams |
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Understanding of ethics in practice |
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Understanding of nested items including cause and effect; ability to develop project evaluation criteria that account for audience and context |