Class Eighteen: Poster Series

Daily Doodle

International
Animation Day

National
Chocolate Day

Monty Python's Ad Exec Sketch

Called "String", on Monty Python, The Final Rip Off

It's all about using cute puppies and children for effective advertising

Oh, and sex too...

Poster Series

Posters are sometimes designed in a series. Either for a single event, like our Arbor day, and sometimes for a series of related events, like Contra Costa Arbor Day, Groundhog Day, Earth Day, May Day

What makes any given series work as a series are the correspondences between the visual elements within them.

Why Should We Care?

We can use these series examples to hone our skills at identifying graphic design principles and formal elements.

Review

Elements of Design

  • Point
  • Line
  • Plane

Properties of Design

  • Shape
  • Color
  • Texture
  • Pattern

Principles of Design

  • Rhythm & Balance
  • Figure & Ground
  • Framing
  • Visual Hierarchy
  • Layers
  • Transparency
  • Unity

And the rest

  • Typography
  • Imagery
  • Composition

Establishing Correspondences I

Mall posters by Muller Bressler Brown. Designed as a series and a large size (40" x 60") to put in empty shop windows at a new mall in Kansas.

poster poster poster poster poster poster

What kind of correspondences can we see?

Establishing Correspondences II

Twist Creative Inc,. for Cleveland Film Society

poster poster poster

What kind of correspondences can we see?

Establishing Correspondence III

Cedomir Kostovic poster series on Tolerance

poster poster poster

Other than the obvious solid color and use of the same word, what kind of correspondences do we see here?

poster

How To Create A Series

I'm Here To Help

You should be finished with your sketches and roughs by now. I can help you figure out how to create what you've laid out in the roughs into a poster.