Class 6: Typography I

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Assignment 1 Assigned

Specs

What Is Typography?

Typography is the art and technique of arranging letter-forms (type) to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces (fonts), point sizes, line lengths, line-spacing (leading), and letter-spacing (tracking), as well as adjusting the space between pairs of letters (kerning). The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process.

What is a Font

A font is the collection of letter-forms (glyphs) that make up a unique style.

What is a Font on your computer

Font Properties

Family

A set of fonts with a common name and style

Font Family: Helvetica

Example font: Helvetica Family

Character Panel

Size

The relative size of a given font. Note that 72pt (1 inch) fonts aren't actually 1 inch high. For example, Helvetica 72pt capital letter E is about 52pt hight. Another font might have a cap E at 56pt or 48pt height, but still be called a 72pt font. The only given is that a 72pt font will be taller than a 71pt font.

1pt 2pt 3pt 4pt 5pt 6pt 7pt 8pt 9pt 10pt 11pt 12pt 13pt 14pt 15pt 16pt 17pt 18pt 19pt 20pt 21pt 22pt 23pt 24pt 25pt 26pt 27pt 28pt 29pt 30pt 31pt 32pt 33pt 34pt 35pt 36pt 37pt 38pt 39pt 40pt 41pt 42pt 43pt 44pt 45pt 46pt 47pt 48pt 49pt 50pt 51pt 52pt 53pt 54pt 55pt 56pt 57pt 58pt 59pt 60pt 61pt 62pt 63pt 64pt 65pt 66pt 67pt 68pt 69pt 70pt 71pt 72pt

Character Panel

Weight

Fonts come in different "thicknesses" or "weights". Lighter strokes are thinner, heavier strokes are thicker.

Font Weight in Univers Character Panel Font-Weight

Width

Width is not the width of a stroke in a font, but the relative width of a letter-form (glyph).

Font Width in Univers Character Panel

Style

A typographic style specifically refers to the angularity of the specific font, either normal (no angle) or Italic/Oblique (angled). Italic is often used incorrectly when referring to an Oblique style.

abcdefg
 abcdefg 
abcdefg
 abcdefg 

Character Panel

Spacing

AB - Two letters with no kerning

AB - Two letters with wide kerning

AB - Two letters with negative kerning

Sentence with no tracking

Sentence with wide tracking

Sentence with negative tracking

Character Panel

Leading

This is 12pt leading for a 12pt block of type. A little too tight, I think. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse eget diam. Morbi in risus. Morbi nibh. Sed cursus urna. Nunc vitae nisl eu arcu vulputate pharetra. Nullam euismod.

This is default leading for a 12pt block of type, which is usually about 14.4pts. (1.2 x the font point size) Consectetuer adipiscing elit. Suspendisse eget diam. Morbi in risus. Morbi nibh. Sed cursus urna. Nunc vitae nisl eu arcu vulputate pharetra. Nullam euismod.

This is 16pt leading for a 12pt block of type. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse eget diam. Morbi in risus. Morbi nibh. Sed cursus urna. Nunc vitae nisl eu arcu vulputate pharetra. Nullam euismod.

This is 18pt leading for a 12pt block of type. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse eget diam. Morbi in risus. Morbi nibh. Sed cursus urna. Nunc vitae nisl eu arcu vulputate pharetra. Nullam euismod.

Character Panel

Alignment

This paragraph is aligned left. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse eget diam. Morbi in risus. Morbi nibh. Sed cursus urna. Nunc vitae nisl eu arcu vulputate pharetra. Nullam euismod. Fusce pharetra. Aliquam non ante. Ut porta, neque at porta viverra, eros nulla sollicitudin sapien, sed tempus tellus risus, vivamus sed.

This paragraph is aligned right. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse eget diam. Morbi in risus. Morbi nibh. Sed cursus urna. Nunc vitae nisl eu arcu vulputate pharetra. Nullam euismod. Fusce pharetra. Aliquam non ante. Ut porta, neque at porta viverra, eros nulla sollicitudin sapien, sed tempus tellus risus, vivamus sed.

This paragraph is aligned center. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse eget diam. Morbi in risus. Morbi nibh. Sed cursus urna. Nunc vitae nisl eu arcu vulputate pharetra. Nullam euismod. Fusce pharetra. Aliquam non ante. Ut porta, neque at porta viverra, eros nulla sollicitudin sapien, sed tempus tellus risus, vivamus sed.

This paragraph is aligned justified. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse eget diam. Morbi in risus. Morbi nibh. Sed cursus urna. Nunc vitae nisl eu arcu vulputate pharetra. Nullam euismod. Fusce pharetra. Aliquam non ante. Ut porta, neque at porta viverra, eros nulla sollicitudin sapien, sed tempus tellus risus, vivamus sed.

Paragraph panel

Watch Out For...

River A Typographic River

Rivers

Typographic Orphan

Orphans

Typographic Widow

Widows

Useful Font Websites

Font Semiotics

10 minute Semiotics lesson on YouTube

Font Semiotics 1 Font Semiotics 2
 
Font Semiotics 3 Font Semiotics 4
 
Font Semiotics 5 Font Semiotics 6
 

Our Professional Identity Assignment/Concept

Logos & Logotypes

Logos 1 Logos Logos

A logo should be immediately identifiable for what it is, aka "branding"

A logotype is a uniquely set and arranged typeface. Some examples:

logotypes

Logos and Logotypes are frequently paired together to make up a company ID

Logos and Logotypes

Some recent logos

Working with Type as Outlines

Menu > Type > Create Outlines

Creating Logo Ligatures

JKs

Sample file, Label file  & Fonts for file

Bitters Labels

Misc.

A bit more on Guides in Illustrator: demo...

Making Sketches

Let's talk about Sketching for design and illustration!

Always sketch out the bounding rectangle of your design!

Scanning a Letterform

Create Source

S shape Image

Scan or Photograph It

Scanner

Photoshop It

Photoshop Splash Screen

Place It In Illustrator

Illustrator Splash Screen
Image Trace Panel
Image Trace Advanced Window Image Trace Window Ignore White
threshold Setting low threshold setting high
Paths setting low Paths setting high
Corners setting low Corners setting high
Noise setting low Noise setting high

Turn the Image Trace object into an editable vector object

expand before
Expand result

OpenType & Glyphs

Demo... example file

OpenType Esmerelda Pro font sample

Great font for ligatures, swashes and embellishments: Esmerelda from Sudtipos Typography Studios

Here's a good beginner's guide

Proper Kerning/Tracking

Demo...

Kerning

Sample file

Creating Type on and in a Path or Shape

Two ways:

type tools

Type Tool with gesture:

Text Cursor Normal

Normal text cursor

Text Cursor Fill Shape

Text cursor over a closed shape

Text Cursor over Open Path

Text cursor over an open path

Specialized Type Tools:

Type Tools area type tool

Area Type Tool

pathe type tool

Path Type Tool

Type On Path Editing Gestures

Demo... example file

Uses very small and hard to see cursors to indicate editing mode:

Adjust Type on Path: Left Margin

Adjust Type on Path: Left Margin

Adjust Type on Path: Right Margin

Adjust Type on Path: Right Margin

Adjust Type on Path

Adjust Type on Path: Center Align and Flip Sides

Adding Strokes To Type

Demo... example file

NOTE: There is a bug in Illustrator CC that will sometimes cause this to fail. I'm still working on figuring out how to reproduce this bug reliably, and in the meantime if you run into it, convert your text to outlines instead of using this technique.

Selecting text to stroke

After youv'e created the text object, select it with the Selection tool.

Click the stroke button in the stroke panel

Open the Appearance Panel (Menu > Window > Appearance). Note that the layer 'Characters' is highlightd in the panel.

Stroke added and shown in panel

This will add a stroke (and an empty fill) above the Characters layer.

Pick color for stroke

From the Stroke layer, pick a color...

Set wide stroke

Then set the stroke to twice as wide as you want it to be.

Drag layer below Characters

Click on the Stroke layer and drag it down to below the Characters layer.

Stroke variations

Release and the stroke is now behind the text. And, the text is still editable!

Here's some variations on what you can do with adding strokes to text through the appearance panel...(strokes02.ai)

Advanced Strokes

Stroke Help Link: http://help.adobe.com/en_US/illustrator/cs/using/WSA1E31D7D-13E6-41ac-AA8C-4AD129B9FC1Ca.html

Every non-bitmapped object in Illustrator has a path with some kind of "stroke" and "fill" (even if it's "no stroke" and "no fill")

Open Path

An open path is any path with with a beginning and ending set of anchors that aren't connected to each other.

Closed Path

A closed path is any path in which all the anchors are connected to other anchors on both sides.

Stroke panel

The stroke window gives control over the general aspects of a stroke, such as:

Stroke: Caps

none

No Cap

round 

Round Cap

square

Square Cap

Stroke: Corners

Mitered

Miter Join (default)

rounded

Round Join

beveled

Bevel Join

Corner Miter Limt

Corner miters control the appearance of to path segments coming together at a corner. The limit value ranges from 0 to 500, with 0 giving a chopped-off appearance to the miter (technically know as a chamfered edge), and a high value giving a pointed connection, much like the miter made by a carpenter on a wooden frame.

1

1 will make any angle corner a bevel

2

2 will turn 90° into a miter (or round) join

3

3 will turn 45° into a miter (or round) join

5

Greater than 3 will set more acute angles to miter (or round) joins

37

Very acute angles may need numbers over 10

187 

500 is an outrageously high number, mostly you're less then 10. Sometimes you need a big number for curves coming together into a point:

189

189 limit for this example

Stroke: Alignment

center

Centered (default)

inside

Inside

outside

Outside

Stroke: Dashed Lines

dashed

12pt dash (default). No value for the gap matches the dash size.

dashed 2

You can make up to 3 dash and gap sizes that repeat

Exact lengths

Labeled Preserves exact dash and gap lengths can lead to misaligned corners and sides. Useful mostly for open objects

Aligned

Labeled Aligns dashes to corners and path ends, adjusting lengths to fit keeps corners and side looking neat. This used to be really hard to do by hand. Added in CS 4 or 5

Arrowheads

Aligned

Handy for charts, graphics and technical illustrations.

The Width Tool

Width Tool

The Width tool in the Toolbar lets you modify the width of a stroke at any point on a path.

Original Path Stroke Widened

You can change the width of a stroke at any point along the stroke with the Width Tool

Gradient on Stroke

And you can put gradients on paths

Use the gradient panel to control the way the stroke works on the path:

Gradient on a stroke

Linear gradient aligned within the stroke

Rotated stroke gradient

Linear gradient aligned within stroke and rotated

Radial stroke gradient

Radial gradient aligned within the stroke

Stroke gradient

Linear Gradient along stroke

Within

Linear Gradient across stroke

Fun with path gradients:

Fun with Path Gradients

sample file (fun_with_path_gradients.ai.zip)

Using A Graphics Tablet

Get one from the Library

Working With The Paint Brush Tool

Makes editable paths similar to the Pen tool (demo)

The Paint Brush Vs The Pen Tool

Brush tool 

vs.

Pen Tool

Brushes

brushes

The Brushes Panel

New brush applied

Same path, different brush

loaded brush

Load brushes from the popup menu in the lower left of the brushes panel

Click on the above to see at full size. NOTE: Even though they're listed here, you're not allowed to use them in this class! However, you're welcome to build your own.

Brush Categories

Brush Types

Illustrator has five categories of brushes, which you'll see when you choose Create New Brush from the brush panel. Each brush category has its own dialog to control its behavior.

 

Brush Options by Brush Type

Brush Options: Calligraphic

Brush Options Calligraphic

Calligraphic brushes are based on elliptical shapes of various sizes. You can use a graphics tablet to vary the Angle, Roundness, and/or Size of the brush based on the pressure applied to the stylus (but don't forget to set the variability or it won't work).

Brush Options Calligraphic

Brush Options: Art Brushes

Brush Options

Art brushes are made from existing vector graphics. Setup is fairly complicated, we'll look at some examples later in the semester.

In fact, brush design is hard. We'll cover more on custom brushes later...

Working With The Blob Tool

blob tool

Blob Vs. Paint Brush

Paint brush sample

Paint Brush makes editable paths without fills and strokes defined by Brushes

Blob sample

Blob makes contiguous areas of color with fills and invisible strokes

The Blob Options Dialog

blob options

Double-Click the tool icon to access

Useful Videos

Files For Part II's Demos:

Painting With Illustrator Continued

Modifying Strokes

Width Tool

With the Width tool

Expanding The Paint Brush Stroke

unexpanded paintbrush path

Since the Paint Brush tool makes only strokes/paths without fills, it's often useful to turn it into an object whose outer visual boundary is a stroke and interior is a fill.

expanded paintbrush path

Use Menu>Object>Expand Appearance

Cube with paintbrush paths

Hand-drawn thing from paintbrush tool

Cube as filled objects

Thing expanded into filled objects with no stroke

Cube live-painted Cube painted

Thing filled with Live Paint after being converted to Live Paint object with Menu > Object > Live Paint > Make

Fun With Brushes

The Scatter Brush

For interesting effects!

Scatterbrush object

13point star, radius 1 .8 in, radius 2 .25 in. 2pt stroke. Rotate each about 18.85 degrees (13/360/2) and scale down

First, create an object, or group of objects (without gradients, brushes or other fancy stuff)

Create Scatterbrush

Choose New Brush from the bottom of the Brush Panel

Scatter Star options

Set some settings, we can tweak latter...

Scatter Star applied to a star

The Scatter Star brush applied to a star

Scatter Star Brush applied to Paintbrush path

Scatter Star applied to a paintbrush path with pressure controlling size

Working With The Blob Tool Part II

Blob Options: Selections Limits Merge

Additive for Blob Brush

Addative for Blob Brush panel

Working With The Appearance Panel

Selected blobCorresponding Appearance Panel

Working With The Pencil/Smooth Tools

The Curvature Tool

batman icon to trace with curvature tool

Object to trace with curvature tool (right click to download)
Borrowed from 'Yes I'm a Designer' YouTube

Gesture Result
First click/releaseDrop and anchor for start of curvature line
Following clicks/releasesDraw a curved line from previous anchor and drop a smooth anchor
Following clicks/dragsCreate a moving smooth anchor. Releasing the mouse drops the anchor
Option/Alt click/release or double-click/releaseDrop a corner anchor
EscStop drawing line
Click/drag on an existing line segmentAdd a smooth anchor to that point. Drops the anchor on release.
Option/Alt click/release or double-click/release on existing anchorConvert the anchor from smooth to corner or visa versa