Title

Case Study: Paula Scher

Paul Scher

ARTIST SERIES: Paula Scher
from Hillman Curtis
on Vimeo.

Bio

30 years in the graphic design biz
Winner 2001 AIGA Medal
Principal at international design consultancy Pentagram
1998 Art Directors Club Hall of Fame
BFA, Tyler School of Art
PhD in Fine Arts, Corcoran College of Art and Design
Professor at School of Visual Arts
Taught at Yale, Cooper Union, Tyler

Clients include:

Citibank
Tiffany & Co
The New York Times Magazine
Perry Ellis
Bloomberg
Target
Jazz at Lincoln Center
Detroit Symphony Orchestra
New Jersey Performing Arts Center
The Daily Show
Public Theater
GQ Magazine

Design Roots

Ms. Scher knows her design history, and frequently mines it for inspiration

Futurism & Dada

Futurist Poster

Poster for CBS Records (1979)
"For this poster, I organized wood type at angles and tangents in a Russian Constructivist manner and had it printed on kraft paper."
—Scher

Swiss Mid-Century Design

Swiss Poster (Herber Matter)

Swatch Swiss Watch Campaign (1984)
"This poster was a visual joke -a parody of a famous poster by Herbert Matter."
—Scher

The Public Theater: Wood Type Posters

Wooden Type Poster

The Public Theater (1994)
"We made 'PUBLIC' big so that people would know they were going to the Public. The theaters within the organization had to be sub-branded. We made a round 'stamp for each theater that goes with the word 'PUBLIC.'"
—Scher