Label/Packaging Design

Inspiration

www.pinterest.com/enygren89/package-design

Dieline Magazine for packaging designers

Packaging Design World

Vintage Labels

Vintage from Retrographicdesign Vintage Beverage Labels Vintage Beer Label
vintage wine labels
Vintage Beer Label Vintage Ale Label
Vintage Ginger Ale Label Vintage Ginger Beer Label

Soda Pop Labeling

Jones Sodas

Jones Sodas

Fentimans Sodas

Fentimans

Clear Label Sodas

Clear labels

Sprecher Brewery

Sprecher Brewery

Sprecher Brewery

Angry Orchard
(Note how they work tight up next to each other and as a set)

Misc

Nice design

Some of my label designs

Beverage Label Preparatory Technique

Photo of empty bottle with ruler next to it
  1. Find a bottle, take a photo of it next to a ruler to hand in with your assignment.
Photo of paper taped to bottle: Front Photo of paper taped to bottle: Back
  1. Tape some paper onto the bottle in roughly to position you want your label or labels. Gridded graph paper works best, but any paper will do. Tape it well enough so you can draw on it.
Photo of label sketched out on bottle
  1. Do a rough sketch on the paper on the bottle of how you want your label to look on the bottle. Pay attention to how far your design can wrap around before the sides get obscured by the curve of the bottle.
Drawing straight line by keeping pen still and turning bottle

Curved sections of the neck on some bottles can be tricky. Hold your pen still with one hand and rotate the bottle with your other hand

Photo sketches laid flat
  1. Remove the sketch, lay it flat, and photograph it. Measure it with a ruler for the correct sizing.
Placed photo in Illustrator
  1. Use Menu > File > Place... to load the file into your already correctly sized Illustrator doc. Scale the image until it matches the width of the artboard. (In this case, the sketch was 4.5 inches wide and 3.25 tall, so I shrunk down the photo of the skecth to the width of the 4.5 x 3.25 artboard).
Photo of label placed in illustrator
  1. It's handy to put the place image into a Clipping Mask and set the opacity back, then lock the layer.

Other Stuff

S-Curve GradientPatternsPatterns: SymetricalPatterns: HexagonalPatterns: IrregularPractical Scatter-BrushPractical ArtbrushPractical Pattern BrushGraphic StylesScatter BrushPersonal Illustrator Projects

S-Curve Gradient

Based on Satori Graphics YouTube Video

Cool Gradient S Cool Gradient S

cool_gradient_S.ai.zip

Patterns

patterns

Sample file: patterns01.ai

Symetrical Patterns

Pattern source shape

Source shape: 35pts outer diameter

basic pattern

Go to Menu > Objects > Pattern > Make

Set parameters:

  • Name: Staggered Circles (or whatever you want)
  • Tile Type: Hex by Column
  • Width/Height: fiddle with until you get the kind of overlap you want
  • Overlap: Right In Front, Bottom In Front
Pattern set

Result of settings.

done

Click "Done" at the top of the window when finished:

Pattern applied

Pattern applied

Scale Dialog

To resize a pattern, double-click on the Scale tool with the object selected and turn off "Scale Strokes & Effects" and "Transform Objects" but turn on "Transform Patterns" then type in a scale value (shown here as 25%):

Pattern applied

This only works in the "Scale" dialog.

To reposition a pattern within a shape, hold down the  `  key (above the TAB key). Drag the shape or use the cursor keys.

Hexagonal Patterns

A hexagonal non-overlapping pattern

Building the hexagon Hex

Build the hexagon with:

  1. Polygon tool, 6 sides, shift to make parallel to the artboard
  2. With smartguides on, shift-drag a vertical line from center top to center bottom
  3. With Menu Transform Rotate, copy 60° line twice
  4. Three ways to divide up into segements:
    1. Pathfinder panel: Pathfinder Options: Divide to "Divide" shape
    2. Shape Builder tool
    3. Live Paint)
  5. Get rid of strokes (if they're there), and fill each divided section with a color
Pattern settings

Create the pattern with
Menu > Pattern > Make:

Pattern applied and scaled

Pattern applied and scaled:

Fit pattern

Pattern shifted for exact fit with  `  key
(works with cursor keys too).

Modify the shape until if fits the pattern the way you want. The key is to turn on "Transform Pattern Tiles" in the Preferences dialog:

Prefs dialog

Menu > Illustrator (Mac)/ Edit (Win) > Preferences > General... Transform Pattern Tiles

An Irregular Pattern

This is probably better done with Repeat > Grid, but if it needs to be asymmetrical (objects overlap at different distances on each side), this is about the only way to do it

Guides

Create a set of guides outline a 100pt x 100pt square

objects in square

Create objects inside the square and passing the edge of the square
(Add a background color too, if you want one)

quad 1

Create quads from the objects that pass the edge of the square using Menu > Object > Transform > Move... with x and y offsets of 100/-100 and the copy button in the dialog

q2

The rule is that any object passing an edge must be added on the opposite side, exactly 100pts away from the original object

all quads

Create a 100pt x 100pt no-fill no-stroke rect over the artwork and use it for a mask

masked

Select the masked object and create the pattern with it with these settings:

pattern settings

Result:

result

Note that this could be done in any rectangle as long as you repeat your quads with the same dimensions as the rectangle

A practical Scatter-Brush application

Practical Scatterbrush (practical_scatterbrush.ai.zip)

Saving appearance settings as a Graphic style

Type example

Any set of attributes you apply to an object, as seen in the Appearance Panel, can be saved as a style and applied to other objects

Fancy Object to pull styles from

Select the object you want to create a style from

Graphic Styles Panel

Click on the Create New Style button in the Graphic Styles panel

Objects to be styled

Then select the objects you want to apply the style to and click on the style in the Graphic Styles panel

Objects styled

Styles applied. In the latest version of Illustrator, sometimes trying to style text doesn't work.

Fun With Brushes

The Scatter Brush

For interesting effects!

Scatterbrush object

13 point star, radius 1 .8 in, radius 2 .25 in. 2pt stroke. Rotate each about 18.85 degrees (360 divided by 13 divided by 2) and scale down

First, create an object, or group of objects (without gradients, brushes or other fancy stuff)

Create Scatterbrush

Choose New Brush from the bottom of the Brush Panel

Scatter Star options

Size: Fixed, 23%
Spacing: Random, 2% - 5%
Scatter: Random, -10% - 10%
Rotation: Random, 0° - 180°
Colorization: None

Set some settings, we can tweak latter...

Scatter Star applied to a star

The Scatter Star brush applied to a star

Scatter Star Brush applied to Paintbrush path

Scatter Star applied to a paintbrush path with pressure controlling size

Personal Projects

My wife and I have moved to a new house in a community called Woods Point, and as a part of preparing for the move I've used Illustrator multiple times to help us with the design of the new house.

Front Door Plaque

Khazar Coombsville Cab

The new home has a Craftsman style, so I wanted to design a plaque for our front entry that had our name and address that had that kind of a design feel to it.
woodspoint1389-v07.ai

Floor Plan

Khazar Coombsville Cab

We only got a rough floor plan, but it had written dimensions on it, so I created a t0-scale floor plan (1inch = 1foot) to help us figure out where we could put things and how they would fit into the to-be-built building
woodspointfloorplan.ai

Color Choices

Khazar Coombsville Cab

The developer sent us some horrible photographs of color schemes so we could pick the one we liked. Color is something very hard to get right, but very important to be accurate with. The photos we got were taken with a phone and under whatever kinds of lights they use at the office. They were not accurate, to say the least.

Original photos

Color corrected illustrator version

woodspointcolor.ai.zip Sherman Williams colors to RGB online pdf

Chiral Aperiodic Monotiling

Chiral aperiodic monotiling is a recent mathematical discovery based on Penrose Tiling, tiling pattern which does not repeat itself, unlike most tile which create a repeating pattern. The Chiral Aperiodic tile has the additional unique feature that it repeats forever, but there is only one shape.
aperoiodictile.ai.zip