Description:
Design a label or labels for the beverage of your choice. It can be for an existing product (but a new design for that product) or one you make up yourself. If you are under 21, please do a non-alcoholic beverage.
Things to think about:
- How will your label look on the shelf with other bottles?
- How does the color of the glass or beverage affect your design?
- Do you want a front and back label? What information do you want on which label?
Do research! Go to BevMo or your local supermarket and check out labels. Look on line for label designs.
Requirements:
- A front label
- A design for the bottle cap or stopper
- Optional: A design for neck label
- Get a real bottle that is the intended bottle for your beverage. Take measurements from the bottle to create appropriately sized labels.
- Turn in a single CS6 .ai file with multiple artboards
- NO HAND DRAWN TEXT ALLOWED. USE REAL FONTS!
Specifications:
For the label:
- Full color
- 1/8 inch bleed
- Optional foil stamping (indicate with spot color in its own layer)
- Option dye cut shape
For the cap:
- Two color, foreground and background
- No bleed for foreground color
- 1/8" bleed for background color
Extra Credit
- Design a coaster for your beverage! (most coasters are 3.8 rectangles with .325" radius corners, or 4.25" circles - here's a link to a company that prints custom coasters [really expensive])
- Assume full color printing with 1/8 inch bleed, but make sure nothing important (text, for example) is within 1/8 of the edge
Submission Requirements:
- Turn in one .ai file with all artwork on an appropriately sized artboards. Name the file lastnamefirstInitial_assignment3.ai
- Turn all type in your file to outlines. Don't forget to save a version that isn't turned into outlines so you can update the file at a later time.
- Embed any images in your file
- If you're using Adobe Creative Cloud, save the file in CS6 format
- Turn in a clean bottle which you designed the label for. Make sure to put your name on the bottle (try masking tape and a Sharpie, or even a piece of paper rolled up and stuck in the neck of the bottle)
Start:
Due:
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