• Include a typographic treatment of your buzzword/piece of jargon

• Treat imagery more as texture than as an identifiable object, for example:
• Don't use a photo of a car as a car, but use the glossy paint from a car as a texture

• Don't use a photo of a swimming pool, but do use the texture of the water

• Acquire all imagery you don't create yourself from one of these sources:
• freefoto.com
• bigfoto.com
• copyrightfreephotos.com
• dotgovwatch.com
• sxc.hu
• wikipedia public domain images
• Or other copyright free sources you can find. Try a Google search on "copyright free images "

GDBasics