Project 2 Due
The Art of Type
Font Aspects
Anatomy of a line of characters
- Cap-height
- X-height
- Ascender
- Descender
- Baseline
- Median
Font Case
The Case of a Character
- Uppercase
- Lowercase
- Comes from the way they stored moveable type…
Fonts Classifications
Serif
- Venetian
- Based on handwriting of Renaissance scholars, 15th century
Berkeley Oldstyle
- Garalde
- A refinement of Venetian, 16th & 17th century
Garamond
- Transitional
- 18th Century conforming to Enlightenment ideals
Times New Roman
- Didone
- Late 18th century improvements to paper and printing allowed more delicate lines
Bodoni
- Slab Serif
- 19th century industrial revolution called for posters and
Lubalin Graph
Sans Serif
- Originated with the Bauhaus
- No (sans in French) serifs
Frutiger
Glyphic
- Based on stone-carved lettering
Trajan
Script
- Based on handwritting, brush and pen lettering
Reporter No. 2
Display
- For headlines and titles only
Arnold Böcklin
Blackletter
- Also known as Old English and Gothic
- Used in German newpapers through WWII
Fette Fraktur
Symbol
- A convenient way to store icons, arrows, etc.
- From the sound they made in metal-type print shops: dinging it into place then batting it tight to be ready for inking
Font Properties
Family
Size
1pt 2pt 3pt 4pt 5pt 6pt 7pt 8pt 9pt 10pt 11pt 12pt 13pt 14pt 15pt 16pt 17pt 18pt 19pt 20pt 21pt 22pt 23pt 24pt 25pt 26pt 27pt 28pt 29pt 30pt 31pt 32pt 33pt 34pt 35pt 36pt 37pt 38pt 39pt 40pt 41pt 42pt 43pt 44pt 45pt 46pt 47pt 48pt
- Measure in points
- 72 points = 1 inch
- 12 points = 1 pica
Weight
- Black, Extra Bold, Bold, Semi-Bold
- Normal, Book, Regular, Roman
- Semi-Light, Light, Extra-Light, Thin
Width
- Extended
- Un-named
- Condensed, Ultra-condensed, Compressed, Extra-Compresssed, Ultra-Compressed
Style
abcdefg
abcdefg
abcdefg
abcdefg
- Normal
- Italic (has custom 'glyph' shapes)
- Oblique (has no custom glyphs)
Spacing
This is normal spacing
This is wider kerning
This is even wider kerning
This is negative kerning
- The spacing between letters, aks kerning
- In Illustrator, you can kern individual spaces between letters or kern more than one space with 'tracking'
Leading
This is 12pt leading for a 12pt block of type. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse eget diam. Morbi in risus. Morbi nibh. Sed cursus urna. Nunc vitae nisl eu arcu vulputate pharetra. Nullam euismod.
This is normal leading for a 12pt block of type, which is usually about 14.4pts. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse eget diam. Morbi in risus. Morbi nibh. Sed cursus urna. Nunc vitae nisl eu arcu vulputate pharetra. Nullam euismod.
This is 16pt leading for a 12pt block of type. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse eget diam. Morbi in risus. Morbi nibh. Sed cursus urna. Nunc vitae nisl eu arcu vulputate pharetra. Nullam euismod.
This is 18pt leading for a 12pt block of type. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse eget diam. Morbi in risus. Morbi nibh. Sed cursus urna. Nunc vitae nisl eu arcu vulputate pharetra. Nullam euismod.
- The name comes from the thin pieces of lead which would be placed between lines of type in a metal type shop
- Get "lorem ipusm"
here

Watch Out For…
This paragraph will have a widow, just not in english. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse eget diam. Morbi in risus. Morbi nibh. Sed cursus urna. Nunc vitae nisl eu arcu vulputate pharetra. Nullam euismod. Fusce pharetra. Aliquam non ante. Ut porta, neque at porta viverra, eros nulla sollicitudin sapien, sed tempus tellus risus egestas nibh, vivamus sed.
^^^That is a Widow
- Rivers
- Widows
- Orphans
Alignment
This paragraph is aligned left. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse eget diam. Morbi in risus. Morbi nibh. Sed cursus urna. Nunc vitae nisl eu arcu vulputate pharetra. Nullam euismod. Fusce pharetra. Aliquam non ante. Ut porta, neque at porta viverra, eros nulla sollicitudin sapien, sed tempus tellus risus, vivamus sed.
This paragraph is aligned right. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse eget diam. Morbi in risus. Morbi nibh. Sed cursus urna. Nunc vitae nisl eu arcu vulputate pharetra. Nullam euismod. Fusce pharetra. Aliquam non ante. Ut porta, neque at porta viverra, eros nulla sollicitudin sapien, sed tempus tellus risus, vivamus sed.
This paragraph is aligned center. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse eget diam. Morbi in risus. Morbi nibh. Sed cursus urna. Nunc vitae nisl eu arcu vulputate pharetra. Nullam euismod. Fusce pharetra. Aliquam non ante. Ut porta, neque at porta viverra, eros nulla sollicitudin sapien, sed tempus tellus risus, vivamus sed.
This paragraph is aligned justified. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse eget diam. Morbi in risus. Morbi nibh. Sed cursus urna. Nunc vitae nisl eu arcu vulputate pharetra. Nullam euismod. Fusce pharetra. Aliquam non ante. Ut porta, neque at porta viverra, eros nulla sollicitudin sapien, sed tempus tellus risus, vivamus sed.
- Left
- Right
- Center
- Justified
The
Illustrator UI
Let's try this in Illustrator…
Break
Project 3 Assigned
Hi-Tech Collage Magazine Cover
Due Class 13, Wednesday November 5th,2008