Continue Project 1 Crit
Whose left
- Anderson
- Bennett-Jackson
- Ho
- Holbert
- Holt
- Leung
- Lewis
- Nawabi
- Truong
- Urquico
- White
Elements of Design
Point, Line, Plane
Back to basic geometry
- Point marks a position in space
- Two Points make a Line
- Three Points make a Plane
In Graphics
- Points are dots, periods, spots
- Lines have weight, continuity (or lack of it), straightness or curvature
- Lines have a strong ability to express a dynamic (an
example
and another
example
)
- Planes can have or not have edges
- Edged planes are a shape
- Edgeless planes are backgrounds
- Lines and Points can imply planes
- Planes can imply space
“A point can be an insignificant fleck of matter or a concentrated locus of power. It can penetrate like a bullet, pierce like a nail, or pucker like a kiss. Through its scale, position, and relationship to its surroundings, a point can express its own identity or melt into the crowd.”
Lupton and Phillips, Graphic Design: The New Basics. 2008. Page 14.
Some
examples
Space and Volume
3D on 2D
Things that create space and volume on a two dimensional plane
- Layering
- Converging lines and edges
- Size relationships
- Atmosphere
- The whole is greater than the sum of the parts
Rhythm and Balance
“I pay close attention to the variety of shapes and sizes, and place the objects so that the lines and edges create a rhythm that guides the viewer's eye around the image and into the focal point.”
Sergei Forostovskii (whoever that is)
Rhythm
- A strong, regular repeated pattern
- More rhythm = more energy
Balance
- Two forms: Symmetry and asymmetry
- More asymmetry = more energy
Scale
- It's all a matter of proportion…
- More variety in scale = more energy
- BIgger in scale, louder in volume
- An example

Texture
Color
“Color can convey a mood, describe reality, or codify information. Words like ‘gloomy,’ ‘drab,’ and ‘glittering’ each bring to mind a general climate of colors, a palette of relationships. Designers use color to make some things stand out (warning signs) and to make other things disappear (camouflage). Color serves to differentiate and connect, to highlight and to hide.”
Lupton and Phillips, Graphic Design: The New Basics. 2008. Page 71.
Figure and Ground
The True Secret of Thoughtful Design
“The form of an object is not more important then the form of space surrounding it. All things exist in interaction with other things. In music, are the separations between notes less important than the notes themselves?”
Malcolm Grear
Stable
Reversible
Ambiguous
A nice
example
Important Concept:
Watch out for potato shapes!